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TIME: Almanac 1995
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TIME Almanac 1995.iso
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1994-03-25
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<text id=93TT1026>
<title>
Mar. 01, 1993: The Digital Dilemma
</title>
<history>
TIME--The Weekly Newsmagazine--1993
Mar. 01, 1993 You Say You Want a Revolution...
</history>
<article>
<source>Time Magazine</source>
<hdr>
TECHNOLOGY, Page 50
The Digital Dilemma
</hdr>
<body>
<p>Consumers must once again choose between competing high-tech
sound systems
</p>
<p>By PATRICK E. COLE/LOS ANGELES--With reporting by Edward W. Desmond/Tokyo and Jeffrey Stalk/Amsterdam
</p>
<p> As any music lover can tell you, the trouble with sound systems
is that they have this unfortunate tendency to become suddenly
obsolete. Remember the eight-track tape? The LP? Just when you
think it's safe to settle on one system, the electronics industry
changes the rules.
</p>
<p> While everyone is getting comfortable with CDs and cassette
tapes, the industry has come up with two competing options that
threaten to make existing technologies obsolete. One is called
a minidisc, the other a digital compact cassette. Like the popular
CDs, they are each digital, which means electronically perfect
sound with no static. But unlike CDs, you can record on both
new devices, and they are very portable.
</p>
<p> Sony fired the first shot last October when it unleashed the
MiniDisc player, a $750 gadget that plays or records music on
a 2 1/2-in.-sq. disc. Philips returned the fire the next month
with the digital-compact-cassette (DCC) player, a $799 home
tape deck that can use a new type of digital cartridge as well
as old-style cassettes. Now Sony is introducing yet another
model: a $1,000 home MiniDisc player and recorder that will
hit stores in April.
</p>
<p> It seemed only a few months ago that the CD player seemed guaranteed
to be around for a while. Today industry experts aren't so sure.
"There is a fear that MiniDiscs could knock out CDs, which have
become a standard," observes Michael Riggs, executive editor
of Stereo Review. "I would really prefer that it wouldn't happen
because it might upset the investment people have made in CDs."
A lot of other people would have that preference too, it seems
safe to say.
</p>
<p> Sony, which introduced the first home-use CD player in 1982,
is counting on its new minidisc to win over people who use standard
cassette tapes. "The Mini Disc is designed to replace the analog
cassette," says Michael Vitelli of Sony. The key is recordability.
By making its Mini Discs recordable, Sony reasoned, the company
could ride the coattails of the CD explosion.
</p>
<p> Philips' new digital compact cassette, like comparable products
from Marantz, Matsushita and Tandy, is able both to play and
to record on digital and old-fashioned cassettes. "It makes
tape-format obsolescence obsolete," says Frans Schmetz of Philips
Consumer Electronics. The devices include features like the
ability to fast-forward at hyperspeed.
</p>
<p> The recording industry has quickly responded by putting software
onto the market. Major record labels such as Warner Bros., Atlantic
and GRP, a leading jazz house, have produced about 600 DCC titles
and 350 minidisc titles featuring such artists as Bon Jovi,
Natalie Cole and R.E.M. By comparison, music buyers had only
about 20 titles to choose from during the CD player's rookie
year on the market.
</p>
<p> That has helped spark an enthusiastic response among cutting-edge
audiophiles. The Wiz, a New York City-based audio-products chain,
reports brisk sales for its stock of both DCC and minidisc players.
Sony says it will sell about 70,000 MiniDisc players in 1993.
</p>
<p> Which one will make it in the long haul? Some industry experts
believe the formats could co-exist but that it's still too early
to tell. "We're not rooting for either one," says Jordan Rost,
a Warner Music Group vice president. "The consumer will have
the final vote."
</p>
</body>
</article>
</text>